29 August 2024

Cape Town City Venue To Be Confirmed Soon (9am - 4pm)

Tourism Marketing and Destination Marketing Management Conference

for product owners, marketers, tourism boards and DMO's.

Tourism: The Future is Bright...

As the South African tourism industry rebounds, it's time to market, re-build and re-imagine tourism businesses in 2024. As the sector is fast growing, industry players need to focus on the importance of effective tourism marketing to gain a competitive edge in promoting tourism destinations, products and experiences.

At the Tourism Marketing Conference, presented days before Tourism Month, we will focus on the latest trends, opportunities and key areas of tourism marketing, innovation, positioning, branding and networking.

The conference will facilitate a debate and learning experience that will help destinations and tourism establishments improve their marketing efforts to ultimately attract more business and be more competitive in the global and local tourism marketplace.

The conference is open to all tourism products, destinations and experiences and we welcome both local and international delegates.

Dates & Times:

29 August 2024
From 9am to 4pm daily
Cape Town City Venue to be confirmed soon

What will be covered?

Tourism Marketing, Branding in Tourism, Destination Marketing, Media, Innovation & Technology, Reputation and online reviews, Tourist behaviour, Social Media and interactive marketing, Tourism and the Environment, Tourism Promotion, Relational Marketing in tourism (CRM), Digital marketing, Influencer and Referral Marketing, Content Marketing, the sharing/collaborative tourism economy and more.


Who should attend?

Tourism Product Owners & Marketers, Destination Marketers, DMO's, Tourism Boards and related tourism marketing organisations, Hotels, B&B's, Adventure Travel products and related tourism businesses.

Previous Speakers - The 2024 line-up to follow

Hon Fish Mahlalela

Deputy Minister of the Department of Tourism


Alderman James Vos

City of Cape Town


Lizanne du Plessis

Eco Africa Digital


Thamsanqa Pasiya

Shift ONE Digital



Tes Proos

Crystal Events Africa


Mike Saunders

DigitLab


Janine Avery

5Star Stories


Casey van Niekerk

Ruby Digital



Ines Rosef-Ingram

Pine3 Marketing


Tim Keys

The Sales Institute


Lorne Sulcas

Keynote Speaker


Marriet Visser

Keynote Speaker



Annerie Louw

Barrk Marketing


Odette Butcher

Digital Coach


Masego Mokgatlha

Thorny Bush


Become a Speaker



Buy Tickets...

Book now and save

R990 pp less R240 Early Bird Saving

when you book & pay by 28 March 2024

= R750 per person

Includes access to the full-day conference and VAT. Tickets excludes parking, refreshments, lunch, which will be available on a pay-as-you-go basis at the venue.


Book Tickets Here

Become a Sponsor...

TMC offers various sponsorship opportunities starting from R20,000 including event tickets, speaking opportunities and brand exposure for your brand. Use your association with TMC to create newsworthy content for socials and media.


Request Sponsorship Info Pack


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