13 & 14 September 2023
CTICC, Cape Town (9am - 4pm daily)
Tourism Marketing and Destination Marketing Management Conference
for product owners, marketers, tourism boards and DMO's.
Tourism: The Future is Bright...
As the South African tourism industry rebounds, it's time to market, re-build and re-imagine tourism businesses in 2023. As the sector is fast growing, industry players need to focus on the importance of effective tourism marketing to gain a competitive edge in promoting tourism destinations, products and experiences.
At the Tourism Marketing Conference, presented during Tourism Month, we will focus on the latest trends, opportunities and key areas of tourism marketing, innovation, positioning, branding and networking.
The conference will facilitate a debate and learning experience that will help destinations and tourism establishments improve their marketing efforts to ultimately attract more business and be more competitive in the global and local tourism marketplace.
The conference is open to all tourism products, destinations and experiences and we welcome both local and international delegates.
Dates & Times:
13 & 14 September 2023
From 9am to 4pm daily
Venue: CTICC, Cape Town
What will be covered?
Tourism Marketing, Branding in Tourism, Destination Marketing, Media, Innovation & Technology, Reputation and online reviews, Tourist behaviour, Social Media and interactive marketing, Tourism and the Environment, Tourism Promotion, Relational Marketing in tourism (CRM), Digital marketing, Influencer and Referral Marketing, Content Marketing, the sharing/collaborative tourism economy and more.
Who should attend?
Tourism Product Owners & Marketers, Destination Marketers, DMO's, Tourism Boards and related tourism marketing organisations, Hotels, B&B's, Adventure Travel products and related tourism businesses.
Speakers Line Up 2023

Hon Fish Mahlalela
Deputy Minister of the Department of Tourism

Alderman James Vos
City of Cape Town

Lizanne du Plessis
Eco Africa Digital

Thamsanqa Pasiya
Shift ONE Digital

Tes Proos
Crystal Events Africa

Mike Saunders
DigitLab

Janine Avery
5Star Stories

Casey van Niekerk
Ruby Digital

Ines Rosef-Ingram
Pine3 Marketing

Tim Keys
The Sales Institute

Lorne Sulcas
Keynote Speaker

Marriet Visser
Keynote Speaker

Annerie Louw
Barrk Marketing

Odette Butcher
Digital Coach

Masego Mokgatlha
Thorny Bush
