With increased competition (and demand) in the travel and tourism sector, industry players need to focus on the importance of effective tourism marketing to gain a competitive edge in promoting tourism destinations, products and experiences.
At the Tourism Marketing Conference, we will focus on the latest trends, opportunities and key areas of tourism marketing, innovation, positioning and branding.
We will facilitate a debate and learning experience that will help destinations and companies improve their marketing efforts to ultimately attract more business and be more competitive in the global and local tourism marketplace.
The conference is open to all tourism products, destinations and experiences and we welcome both local and international delegates.
Dates & Times:
Wed 23 Oct & Thurs 24 Oct 2019
From 9am to 4pm daily - Doors open at 8am
Venue: Cape Town venue to be confirmed soon
What will be covered ?
More than 12 speakers and panelists will discuss tourism marketing related topics over two days including...
Tourism Marketing, Branding in Tourism, Destination Marketing, Media, Innovation & Technology, Reputation and online reviews, Tourist behaviour, Social Media and interactive marketing, Tourism and the Environment, Tourism Promotion, Relational Marketing in tourism (CRM), Digital marketing, Influencer and Referral Marketing, Content Marketing, the sharing/collaborative tourism economy and more.
Who should attend?
Tourism Product Owners & Marketers, Destination Marketers,
DMO's, Tourism Boards and related tourism marketing organisations, Hotels, B&B's, Adventure Travel products and related tourism businesses.